1888

Casual clothing for women. I believe the biggest selling point is the versatility of the styles, and emphasis on the brand name and logos. Can be worn day to night, classic styles, recognisable logo. I have a clear vision about where I see the company being a little later down the line, think, kind of, Women's version of Supreme, as opposed to Topshop. I'm not catering to the masses, I'm selling a lifestyle. There is a huge gap in the market, as there are no overly successful logo driven women's clothing brands. While logo won't be on all clothing I would like my brand to be easily recognisable by the logo. I want expansion to be done in the right way, using limited edition products to build loyal clientele, rather than selling more clothes to different stockists and producing far more of every style to increase profit. I see myself having a shop in Liverpool within 12 months